Innovation and Strategic Management for the Development of Tourist Destinations: Development of Nightlife and Residents’ Attitudes in Punta del Este (Uruguay)

Nightlife is a controversial offer for its possible negative social impacts, but it also important media impact and as an element of differentiation the tourist destination. In coastal resorts very complements main offer. This paper seeks to determine background residents’ attitudes towards nightlife. To do this, responses sample 420 residents Maldonado-Punta del Este conurbation (Uruguay) who responded questionnaire with items measured Likert scales are analyzed using Structural Equation Models. A first analysis, which presents costs benefits three types (economic, cultural) degree acceptance this offer, did not detect significant relationships. second mediation overall attitude tourism sun beach were proposed. analysis was found that: only economic cultural have effects on attitude; has effect tourism, nightlife; The nightlife follows same guidelines business development (it consequence tourism).